Since pitching my idea for my final major project to the class I know believe I am right on track to creating my final piece. The feedback from the class was helpful to me; even with choosing the best title, changing it from ‘New Worlds’ to ‘Utopia to Dystopia’. My new project title is a big improvement from the original, this is because it even explains the worlds I am exploring in my project – showing the range of good and bad.
The mood boards we created the following day after the pitch also got me thinking about what I visually want to achieve in my images, looking at the works of David LaChapelle and his style of bright, vivid photography.
As well as his concepts behind his work – he makes comments of social issues in his work, which is what I am to make visually clear in my own work. My intention is to have my audience imagine a Utopian or Apocalyptic world based on human kinds responsibility to the planet.
The colours I choose is going to be really important for the message I am trying to tell to my audience. Researching into Colour Theory will be really beneficial in helping me choose the correct colours when portraying something negative (Desolate World) or something positive (Utopian World).
- Complementary: A complementary color scheme is one that uses colors directly across from each other on the color wheel. This can be accomplished by using two colours that are opposites such as red and green or purple and yellow. This color scheme is best used for dramatic, strong, or bold statements.
I noticed in LaChapelle work that he uses mostly the Primary Colours: Yellow, Red and Blue. As I wanted to make my work bright and vivid like his own work I thought this would be a good starting point to feature these three colours in my own final images.
Yellow is often considered the brightest and most energizing of the warm colors. It’s associated with happiness and sunshine.
Yellow is also associated with hope, as can be seen in some countries when yellow ribbons are displayed by families who have loved ones at war. Yellow is also associated with danger, though not as strongly as red.
Softer yellows are commonly used as a gender-neutral colour for babies and children (rather than blue or pink). Light yellows also give a more calm feeling of happiness than bright yellows.
Blue is used extensively to represent calmness and responsibility. Light blues can be refreshing and friendly. Dark blues are more strong and reliable. Blue is also associated with peace, and has spiritual and religious connotations in many cultures and traditions (for example, the Virgin Mary is generally depicted wearing blue robes).
The meaning of blue is widely affected depending on the exact shade, light blues are often relaxed and calming. Bright blues can be energizing and refreshing. Dark blues represent strength and reliability.
Red is a hot colour the can be associated with love and passion. In history, it’s been associated with the Devil and Cupid. Red can actually have a physical effect on people, raising blood pressure. Red is a very hot color. It’s associated with fire, violence, and warfare. Red can be associated with anger, but is also associated with importance (celebrity events). Red also indicates danger (the reason stop lights and signs are red). In China, red is the color of prosperity and happiness. It can also be used to attract good luck. In other eastern cultures, red is worn by brides on their wedding days. In South Africa, however, red is the color of mourning.
Red can be very versatile, though, with brighter versions being more energetic and darker shades being more powerful and elegant.
Black is the strongest of the neutral colors. On the positive side, it is associated with power, elegance, and formality. On the negative side, it can be associated with evil, death, and mystery. Black is the traditional color of mourning. It’s also associated with rebellion in some cultures, and is associated with Halloween and the occult.
Reflection and Evaluation
This week has been mostly researching visuals to help inspire my final project and how I want it to visually look, I have carried out my research by looking at David LaChapelle in particular. The colours I am most drawn to at this moment are:
Blue – Utopian
Yellow – Futuristic
Black – Desolate
Upon Evaluation, I believe it is important I am considering colour theory and researching into primary colours, secondary colours and tertiary colours. Looking at colour theory and the meaning behind colours shows I am not just throwing together random colours and hoping it looks good together, I am trying to make considered and conceptual piece of work which has a deeper meaning behind it.