Workshop – Visual Salience

This workshop helped me understand what is important in an image to the audience and what is most interesting to them (what they will pay attention to). This is all determined by visual salience, which is determined by what the viewer thinks is important in an image.

  • For the project it is important to identify who your audience is:

Costume designers,
Environmentalists,
Stylists
Cinematographers 

To determine visual salience you also need to consider the Visual Mass of your images and how you can use contrast, colour and brightness to subconsciously manipulate your audience to make your image appeal, so your audience so you can control peoples attention.

  • Increase Visual Mass – what you want people to look at
  • Decrease Visual Mass – what you don’t want people to look at
  • Large objects
  • Bright objects
  • High contrast
  • In focus
  • Recognizable objects
  • Emotionally significant to the viewer
  • Animals or people (People)
  • Face or figure (Face – eyes and mouth)
  • Yellow and red have the highest visual mass of any of the colours (yellow is an irritant).
  • Warm colours will look like they are projecting to the foreground (bright)
  • Cool colours will look like they are receding to the background (dark)
  • Warm colours look bigger (optical illusion) (bright)
  • Cool colours look smaller (dark).

Deconstructing a Print – Workshop

  1. When you edit your images on Photoshop it is beneficial to turn your image upside down so you are looking at colours and shapes in the image, focusing on the visual mood rather than the verbal analytical.

screen-shot-2017-02-28-at-14-11-372. The first layer created on Photoshop to edit the image above was named ‘Optrex’ which turned the image black and white by using the gradient editor (focuses on the smoothness from foreground to background).

screen-shot-2017-02-28-at-14-18-01

3. We had to select a black colour so you could see what you are editing.

screen-shot-2017-02-28-at-14-19-10

4. The next stage was to make a layer cooling down the image looking at the white balance.

screen-shot-2017-02-28-at-14-23-39

5. Create a warm layer

screen-shot-2017-02-28-at-14-25-29

6. Below are all the layers that needed to be created in order to edit the image:
High contrast
Low contrast
Brightness
Darken
Saturate
Desaturate

Before

brighton-15

After

finished

 

 

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