Assessment Criteria Reflection

Caprice Molloy.

Diploma in Art and Design – Foundation Studies, Photography.

Final Project Critical Review (547).

‘Utopia to Dystopia’ explores my love of Geography through the medium of Photography. I used a range of critical contextual perspectives to initiate a project proposal by looking into the medium of Film, specifically the ones primarily focused upon the wellbeing of the planet, such as: James Cameron’s ‘Avatar’ (2009), Luc Besson’s ‘The Fifth Element’ (1997), and George Miller’s ‘Mad Max’ (2015). I also began researching into the political ideology of Ecologism for theory. I was particularly inspired by the words of John Lock and his views on how instead of preserving the Earth, humans have sought to become “The masters and possessors of nature”, thinking we have some higher authority over the diverse species that live on the planet. This is why I took an interest in Ecologism because it inspired me to create a project which would get an audience to imagine a utopian or apocalyptic world based on human kinds responsibility to the planet.

Weekly analysis and evaluation throughout the project can be seen by looking at the many different ideas I had from the beginning of the project, such as the original project title ‘New Worlds’. This changed because I took onboard feedback from my class who did not understand how the worlds were ‘new’ or ‘alien’. By listening to constructive criticism it allowed me to come up with a better project title ‘Utopia to Dystopia’. Key areas I had to evaluate skills to develop a range of creative solutions happened when I was carrying out my Green Screen experiments and I had to evaluate their success by reflecting from class feedback in tutorials and also by comparing them to my studio and landscape images. I experimented into working with Green Screen because it gave me a chance to research and explore something new to me and demonstrate my practical methods and skills by adapting to a new technique. I also experienced how hard it is to cut around Green Screen if a model had their hair down because the cut out makes the models hair look jagged.

I set myself a task of making sure I had evaluative and reflective records written on my blog to keep track of all my ideas, problem solving and lessons I learnt throughout the project. When I was going down the route of recreating famous paintings I discussed the idea in week five of my project reflection. By recording my ideas, it allowed me to discuss why I did not go down that route because the idea was too similar to Tom Hunter’s work and would have required heavy lighting equipment that was not practical for me without a car. Reflection weeks kept me on track because every I had to keep writing: why I was doing specific experiments, what they mean, what artists I was researching and how everything linked back to my original brief, which was to explore human kinds responsibility to the planet, through using the medium of Film to make my own characters because people seem to be more interested when the environment is presented in a Film for entertainment purposes. Evaluation and reflection was brilliant for demonstrating how every decision I made was because I wanted to show my intentions of the proposal, which my final images are successful in doing.

End User Context and Audience (216).

The two options for presenting my work were either in a book format or mounted up on a gallery wall. I experimented with creating a twenty-page book (25 x 20), using the website Blurb. However, having so many images in a look-book for the three worlds was not necessary to present my idea. I wanted to set myself the challenge of condensing my project proposal of environmental awareness and human kinds responsibility to the plant into one portrait and landscape image, rather than creating a look-book. Considering different presentation strategies helped me justify my decision for presenting my six final images on a gallery wall as A3 canvas size. I came to this conclusion after thinking about end user context and who my project should be presented too.  Six A3 images is perfect to present my work to an audience as a commutative, educational piece of artwork. Perhaps even more specifically for an audience looking at costume design, make up or presentation of fictional characters. I have also made reference to the more commercial audience my project could be directed to on my blog. Mentioning magazines such as ‘Kinfolk’ and ‘The Face’, as these magazines take on more of a culture, lifestyle, creative approach, presenting photo essays, interviews, personal stories, ideas and discussions in their magazines.

Bibliography – Harvard Referencing.




Caprice Molloy
Final Major Project – Bibliography (Harvard Format)


    Untitled Film Stills
    Jonathan Cape.
    Contemporaries: A Photography Series
    New York, NY: Museum of Modern Art.
    Liotta, C. and Galassi, P.
    Political ideologies: An introduction
    Palgrave Macmillan

  • HUGO, P.
    Permanent Error
    Theatres of the Real

    Green, D., Baetens, J. and Dobai, S.
  • SONTAG, S.
    On Photography
    Straus and Giroux
    New York
    Corporate War Crimes: Prosecuting the Pillage of Natural Resources
    Open Society Institute


    Hyperreality and Implosion
    March 3rd
    Page 9



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